I'm Olivia, the creator of Via Pia 👋🏼

Growing up, three of my greatest passions were:

1. Collectibles
2. Crafts
3. Business

I loved the excitement of collecting, the creativity of crafting, and the limitless potential of business, but there was never a product that “tickled my fancy” when it came to these things.

The fabrics offered at Spotlight were quite ordinary and lacked excitement, the collectibles around were more aimed at boys if anything, and the only thing I knew about business was what my dad had time to tell me about his.

So, as an ambitious young girl, I set my sights on making my own collectibles line one day. Something fun, gamified and exciting but that also taught useful, real-world skills.

Now it’s come to life. Introducing Via Pia!

The collectibles are a range of fabrics: nine unique prints with varying rarity, blind-boxed for exciting reveals.

Each fabric is a cotton fat quarter, perfect for crafting!

The girls collect, then they craft, then sell.

And to support them as they take that next step, we created our Junior Business Guidebook. Designed for girls aged 10–12, it gently introduces the foundations of branding, product development, finance and marketing in a way that feels like play.

It gives structure to their creativity and helps them understand the value of what they make (and themselves).

My mission is to turn girls’ natural love of crafting and collecting into their first experience of building a real mini business. Teaching important, real-world skills in a way that is meaningful, boundless and feels like play.

My vision is a world where business basics are introduced early, creativity is taken seriously, and girls grow up understanding their own potential.

Whether you’re a young entrepreneur, a parent, or simply someone who loves collecting and crafting, we’re so happy to have you here as part of our family.

All our love,

Olivia & the Via Pia Team