Encouraging Entrepreneurship Through Crafting & Collecting

For girls aged 10–12 who love to craft and create, we offer an age-appropriate introduction to business that feels like play.

Here's What We Believe

A girl who can design a bracelet can design a brand.

A girl who can trade at school can negotiate in life.

A girl who prices her work learns her worth.

Creative confidence doesn’t appear at 25.

It's practised in childhood.

Explore the Guidebook

We would love to see what your daughter is creating.

If she's started a mini business, completed our fabric collection, or crafted something she is proud of, share it with us! Photos, short videos and stories are all welcome ☺️

Please email: hello@viapia.com.au

Contact us!