• Via Pia Junior Business Guidebook for girls, two copies stacked and held in hand showing the front cover.
  • Back cover of the Via Pia Junior Business Guidebook held in hand, showing an overview of what girls learn inside.
  • Contents page of the Via Pia Junior Business Guidebook showing four topics: branding, product, finance, and marketing, held in hand.
  • Branding section of the Via Pia Junior Business Guidebook, open to the values activity pages, held in hand.
  • Product section of the Via Pia Junior Business Guidebook, open to purpose and prototype activity pages, held in hand.
  • Finance section of the Via Pia Junior Business Guidebook, open to the managing money pages teaching kids pricing and profit.
  • Marketing section of the Via Pia Junior Business Guidebook, open to the pages teaching how to get customers to notice and trust their mini business.
  • Via Pia collectible fabric checklist page from the guidebook, held in hand.
  • Front cover of the Via Pia Junior Business Guidebook held in hand, introducing kids to business through creativity and crafting.
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Via Pia

Junior Business Guidebook

Junior Business Guidebook

$39.99 AUD
$39.99 AUD
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A thoughtful introduction to business for girls aged 10-12

  • Hands-on
  • Age-appropriate
  • Teaches real-world skills
  • Feels like play

Perfect for girls who:

  • Love crafting, building or designing
  • Play "shop" or show interest in selling products of their own
  • Enjoy projects or creative challenges
  • Feel proud sharing something they've made
  • Are curious about how things work and how ideas become real

For parents who:

  • Believe creativity should lead to confidence and real-world skills
  • Run a business themselves and see their daughter taking an interest
  • Want their daughter to feel confident building something of her own
  • Believe understanding money and value should start early
  • Know girls are capable of far more than we often assume
  • Look for toys that offer more than just the latest craze
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What Girls Learn

  • How to turn an idea into a simple product
  • How to price items fairly and thoughtfully
  • What branding is and why presentation matters
  • How to explain what they’ve made and why it has value
  • The basics of money, profit, and reinvestment
  • How to think about customers and demand
  • How to make decisions, test ideas, and learn from outcomes

Business in Bite-Sized Pieces

  • Branding

    Understanding what makes each mini business recognisable and unique. Choosing the colours, names, stories and people that will associate with their business (and realising why this is important!).

  • Product

    Learning the art of making a product - brainstorming, prototyping, testing, and refining until they're happy to sell their final product. Seeing how systems are necessary so that all products sold are the same.

  • Finance

    Understanding what makes some products worth more than others, how to manage and plan their money, and learning to delay gratification so they can save for the things their business needs to thrive.

  • Marketing

    Finding what works for their creation when getting their customers to notice, then trust, then buy from, then return to their mini business. Trialling different advertisements to reach different goals.

When Excitement Meets Direction

Collectible Fabrics bring the excitement. Exclusive designs, blind-boxed for surprise reveals. Collecting beautiful things is a natural part of a girl's world. The fabrics bring a sense of wonder and possibility, sparking ideas for their next creation.

The Guidebook brings the direction. It gently introduces the foundations of business in a way that feels natural, playful and girly.

Together, they create something special and rewarding.

A scrunchie becomes a product. A corner of her room becomes her office. Playing shop becomes business for real. It’s the kind of magic many of us remember from childhood.