• Via Pia Junior Business Guidebook for girls, two copies stacked and held in hand showing the front cover.
  • Back cover of the Via Pia Junior Business Guidebook held in hand, showing an overview of what girls learn inside.
  • Contents page of the Via Pia Junior Business Guidebook showing four topics: branding, product, finance, and marketing, held in hand.
  • Branding section of the Via Pia Junior Business Guidebook, open to the values activity pages, held in hand.
  • Product section of the Via Pia Junior Business Guidebook, open to purpose and prototype activity pages, held in hand.
  • Finance section of the Via Pia Junior Business Guidebook, open to the managing money pages teaching kids pricing and profit.
  • Marketing section of the Via Pia Junior Business Guidebook, open to the pages teaching how to get customers to notice and trust their mini business.
  • Via Pia collectible fabric checklist page from the guidebook, held in hand.
  • Front cover of the Via Pia Junior Business Guidebook held in hand, introducing kids to business through creativity and crafting.
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Via Pia

Junior Business Guidebook

Junior Business Guidebook

$39.99 AUD
$39.99 AUD
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Created for young entrepreneurs aged 10–12, the Via Pia Junior Business Guidebook makes learning business simple, hands-on, and inspiring. Whether they’re running a lemonade stand, making bracelets, or crafting with Via Pia Fabrics, this guide introduces the fundamentals in a way young creators can genuinely understand. 

The guidebook breaks business down into four friendly chapters:

  • Branding: Discover what makes a business unique
  • Product: Learn how to create something people love
  • Finance: Understand money in a clear and empowering way
  • Marketing: Learn how to share ideas and reach customers

Filled with relatable examples, activities, and step-by-step guidance, this booklet becomes both a creative companion and a confidence-building tool. It’s the perfect next step for girls ready to turn their ideas into something real.

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Business in Bite-Sized Pieces

  • Branding

    Understanding what makes each mini business recognisable and unique. Choosing the colours, names, stories and people that will associate with their business (and realising why this is important!).

  • Product

    Learning the art of making a product - brainstorming, prototyping, testing, and refining until they're happy to sell their final product. Seeing how systems are necessary so that all products sold are the same.

  • Finance

    Understanding what makes some products worth more than others, how to manage and plan their money, and learning to delay gratification so they can save for the things their business needs to thrive.

  • Marketing

    Finding what works for their creation when getting their customers to notice, then trust, then buy from, then return to their mini business. Trialling different advertisements to reach different goals.