Helping Crafty Girls Become Founders

At Via Pia, we inspire girls to explore creativity, learn the foundations of business and enjoy the magic of making something from nothing. Through collectible fabrics and our Junior Business Guide, we give young minds a fun, empowering way to learn, create and grow.

Now Available: Our Junior Business Guide!

The Via Pia Junior Business Guidebook is designed to be the first introduction to business for kids. Whether they’re running a lemonade stand, making bracelets, or using our Collectible Fabrics in textile creations, the guide makes starting and operating a mini business fun and simple. This guidebook is designed for girls aged 10-12 but would suit anyone new to entrepreneurship.

It takes the girls through four key sections; branding, product, finance and marketing. Teaching them the fundamental ideas of business in a language they can understand, with examples relevant to them and activities they can get excited about.

Share your journey with us!

Email us photos, videos, stories, and anything else you're excited to share. We love to see what you collect, create and sell!

Here is our email address:

hello@viapia.com.au

The Personalities Behind Our Collectible Fabrics 👇🏼

Coming soon...

Common Fabric

Summer

The social butterfly who loves to laugh, make friendship bracelets, and turn every day into an adventure.

Personality: Gentle, breezy, and full of sunshine. She’s easygoing, funny, and always brings people together with her kindness.

Qualities: Warm · Cheerful · Playful · Friendly

Symbolism: Represents joy, connection, and positivity.

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Common Fabric

Sylvie

The gentle dreamer who finds beauty in small details and loves animals, reading, and nature walks.

Personality: Calm, kind, and quietly confident. She’s the girl who listens more than she speaks and always has a clever idea when you least expect it.

Qualities: Thoughtful · Curious · Steady · Empathetic

Symbolism: Represents wisdom, balance, and growth.

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Common Fabric

Athena

The sporty go-getter who thrives on movement, sets goals, and inspires others to stay strong and never give up.

Personality: Determined, brave, and full of energy. She loves a challenge and believes that with hard work and heart, anything is possible. Whether she’s on the field, track, or court, she plays fair, gives her best, and lifts up her teammates.

Qualities: Strong · Disciplined · Confident · Loyal

Symbolism: Represents courage, teamwork, and perseverance.

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Rare Fabric

Candy

The outgoing creative who loves fashion, performance, and anything bright and happy.

Personality: Bubbly, bold, and full of colour. She loves to make everything sparkle, from her outfits to her ideas.

Qualities: Confident · Imaginative · Lively · Trend-setter

Symbolism: Represents fun, confidence, and self-expression.

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Rare Fabric

Pearl

The poetic thinker who paints, journals, and loves to daydream by the sea.

Personality: Deep, artistic, and soulful. She’s graceful but strong underneath, with a sense of mystery and creativity that draws others in.

Qualities: Creative · Intuitive · Graceful · Emotional intelligence

Symbolism: Represents resilience, imagination, and calm power.

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Rare Fabric

Melody

The artsy one who sings, writes, and dances her feelings.

Personality: Expressive and full of rhythm. She feels things deeply and loves turning her emotions into art or sound.

Qualities: Passionate · Sensitive · Creative · Authentic

Symbolism: Represents harmony, emotion, and self-expression.

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Ultra Rare Fabric

Cinnamon

The natural helper. The one who loves to bake, share, and make others feel at home.

Personality: Nurturing, patient, and golden-hearted. She’s the one who checks in on her friends, gives great advice, and adds sweetness wherever she goes.

Qualities: Caring · Reliable · Thoughtful · Humble

Symbolism: Represents warmth, comfort, and community.

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Ultra Rare Fabric

Celeste

The born leader and innovator. The one who’s always starting clubs or inventing new ideas.

Personality: Visionary, ambitious, and full of wonder. She dreams big, believes in possibilities, and inspires others to do the same.

Qualities: Brave · Optimistic · Leader · Free-spirited

Symbolism: Represents freedom, hope, and infinite potential.

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Ultra Rare Fabric

Imogen

The maker and mini-entrepreneur who loves DIY projects, designing her own crafts, and bringing her ideas to life.

Personality: Inventive, patient, and full of ideas. She loves working with her hands - sewing, stitching, and turning scraps into treasures. She sees possibility in everything and adds her own magic touch to every creation.

Qualities: Creative · Resourceful · Calm · Imaginative

Symbolism: Represents creativity, focus, and transformation.

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